Bachelor Designer de Communication Graphique & Digitale

Overview

The programme

Bring to life the messages that capture attention and shape the way we imagine the world

Become a graphic designer able to imagine, develop and shape graphic work, visual identities and digital experiences that give meaning to brands, media and organisations. Through immersive teaching, hands-on projects and input from working professionals, the Bachelor Designer de Communication Graphique & Digitale prepares you to create powerful visual experiences in the service of ideas and to play your part in the changing design professions, mastering both traditional and digital tools while exploring emerging technologies such as artificial intelligence, in a sensitive approach that is ever more responsible, inclusive and innovative.

Campus

Where can you study this programme?

 Chambéry

Campus

Where can you study this programme?

In detail

Why choose this Bachelor?

Year 1

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 Level 4 qualification (French BAC or equivalent)
Exemptions may be granted at the discretion of the admissions board.

Year 2

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 Level 4 qualification (French BAC or equivalent), together with one completed year of higher education (60 ECTS), preferably in a field related to the programme
Exemptions may be granted at the discretion of the admissions board.

Year 3

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 Level 5 qualification (BAC+2) or two completed years of higher education (120 ECTS credits), preferably in a field related to the programme
Exemptions may be granted at the discretion of the admissions board.

Learning outcomes

 ➜ Master the fundamentals of print and digital graphic design

➜ Analyse the brief and context of a graphic and digital communication project

➜ Develop an accessible and responsible graphic design proposal

➜ Produce accessible and responsible graphic work

➜ Manage and promote a graphic and digital communication project

Study formats

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 Full-time study. Compulsory work placements in Years 2 and 3.

Assessment methods

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 Students are assessed throughout the academic year by continuous assessment (written assignments, case studies, projects, oral presentations, etc.) and in examination sessions.
In Year 3 of the Bachelor, the school’s own qualification is awarded on completion of the 180 ECTS credits earned across the programme. The RNCP Level 6 professional certification is awarded subject to validation of the skill blocks that make it up (through dedicated certification assessments).

Qualification

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 Each academic year is worth 60 ECTS credits.
Year 3 of the Bachelor leads to the ENAAI school qualification “Designer de Communication Graphique & Digitale” (180 ECTS credits), awarded by ACE EDUCATION.

Professional certification

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 The Bachelor prepares students for a Level 6 professional certification registered with the RNCP. Full details are available on our website.

Curriculum

Discover the full content of the programme

Year 1

Culture & image

➜ Introduction to art history

➜ Contemporary art history

➜ General knowledge and communication skills

➜ AI and prompt writing

➜ Soft skills_Active listening

Creativity & representation

➜ Character drawing

➜ Drawing and perspective

➜ Analytical drawing

➜ Object drawing

➜ Life drawing

➜ Outdoor sketching

➜ Ideation and creativity

➜ Creativity workshop

Production & technique

➜ Colour theory

➜ InDesign_Introduction

➜ Photoshop_Introduction

➜ Illustrator_Introduction

➜ Storytelling workshop

Project & image

➜ Introduction to drawn narrative imagery Graphic design_Introduction

➜ Illustration and comics_Introduction

➜ Animation_Introduction

➜ Game art _Introduction

➜ Image workshop

Student life & building your profile

➜ Induction day

➜ Academic tutoring

➜ Student council

➜ Careers guidance day

➜ English conversation

➜ English training

➜ Masterclass (examples): Drawn narrative imagery today, The career path of an image professional

Professional development

➜ 4-week introductory work placement (optional)

➜ Employability

➜ Job dating

Year 2

Culture & design

➜ Introduction à la sémiologie

➜ Culture design

➜ Culture scientifique

➜ Techniques rédactionnelles

➜ Idéation et IA

➜ Soft skills_Citoyenneté

Créativité & technique

➜ Idéation et design

➜ Illustration

➜ Croquis d'intention et rough

➜ Photoshop_Perfectionnement

➜ Illustrator_Perfectionnement

➜ Indesign_Perfectionnement

➜ Lumière et couleurs

➜ Atelier maquette et volume

Image & métier

➜ Concept et graphisme

➜ Typographie

➜ Webdesign UX/UI

➜ Motion design 2D

➜ Chaîne graphique

➜ Projets d'application design graphique

Projet & design

➜ Workshop photo

➜ Workshop spécialisation

➜ Workshop digital

Vie étudiante & valorisation du parcours

➜ Journée d'intégration

➜ Suivi pédagogique

➜ Conseil de vie d'école

➜ Journée de l'orientation

➜ Anglais conversation

➜ Anglais training

➜ Masterclass (exemples) : Design thinkin, Design fiction

Professionnalisation

➜ Stage d’approfondissement 6 semaines

➜ Suivi individualisé de l'expérience professionnelle

➜ Insertion professionnelle

➜ Jobdating

Year 3

Analysis & context

➜ Graphic design culture

➜ Semiotics and graphic design

➜ Communication strategy

➜ Responsible design methodology

➜ Soft skills_Personal organisation

➜ Certification assessment - Final Bachelor graphic design project

Graphic design creation

➜ Graphic design studio

➜ Contemporary illustration

➜ Typography and publishing

➜ Digital creation and AI

➜ Responsible printing workshop

➜ Certification assessment - Final Bachelor graphic design project

Producing graphic work

➜ The print production chain

➜ Web design UX/UI

➜ Motion design 3D

➜ Photoshop_Expert

➜ Illustrator_Expert

➜ InDesign_Expert

➜ Certification assessments - Final Bachelor graphic design project

Project management & promotion 

➜ Project management and CSR

➜ Project economics

➜ Design law

➜ Portfolio and digital communication

➜ Certification assessment - Final Bachelor graphic design project

Student life & building your profile

➜ Induction day

➜ Academic tutoring

➜ Student council

➜ Careers guidance day

➜ English conversation

➜ English training

➜ Masterclass (examples): Inclusive design, Emotional design

Professional development

➜ In-company placement period: 12-week work placement 

➜ One-to-one support during work experience 

➜ Employability

➜ Job dating

 Teaching strengths

  Méthodes mobilisées

The teaching methods used on the programme combine theory and practice, allowing students to flourish under the guidance of professionals from the applied arts and image industries.

Teaching approaches

Skills development geared directly to the demands of the profession

Studio classes

Visits

Work placements

 Workshops

Optional seminars abroad

 Masterclass

100%

pass rate among Bachelor Design Graphique candidates in the 2025 cohort.

92%

of students reported to be in employment six months after gaining the professional certification, for the 2024 cohort.

Further study

After the bachelor's

On completing the qualification, the Bachelor allows you to move straight into working life or to continue into the first year of the Mastère Directeur de Création en Design Graphique at ESDAC or at an art school.

Career opportunities

Les métiers liés à la certification

Once you have graduated, you will be able to work in one of these sectors and take on these roles linked to the certification.

Sectors

The graphic and digital communication designer works across every sector and in organisations of all sizes:

➜ Large communication agencies and studios specialising in graphic and/or digital design

➜ Communication or marketing departments in companies, institutions and local authorities

➜ Small independent agencies and creative studios throughout the country

➜ As a freelance or self-employed professional

Communication, so pervasive in today’s world, and all its graphic and digital forms are essential in every sector and for organisations of every size and type. The graphic and digital communication designer may work in institutional, advertising, commercial, event, educational, informational, editorial, cultural, scientific, social and societal communication, in step with contemporary issues.

Career opportunities

➜ Graphic artist - Computer graphics designer

➜ Graphic designer

➜ Graphic and digital communication designer

➜ Communications officer

➜ Visual communications officer

➜ Graphic communications officer

➜ Visual communication project manager

➜ Digital designer

➜ Community manager

➜ Web designer

➜ Motion designer

➜ UI/UX designer

➜ Graphic production manager

Need help choosing your programme?

Our admissions advisers will help you choose the programme that matches your career plans.

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