The programme
Bring to life the messages that capture attention and shape the way we imagine the worldBecome a graphic designer able to imagine, develop and shape graphic work, visual identities and digital experiences that give meaning to brands, media and organisations. Through immersive teaching, hands-on projects and input from working professionals, the Bachelor Designer de Communication Graphique & Digitale prepares you to create powerful visual experiences in the service of ideas and to play your part in the changing design professions, mastering both traditional and digital tools while exploring emerging technologies such as artificial intelligence, in a sensitive approach that is ever more responsible, inclusive and innovative.
Where can you study this programme?
Why choose this Bachelor?
Curriculum
Discover the full content of the programme
Culture & image
➜ Introduction to art history
➜ Contemporary art history
➜ General knowledge and communication skills
➜ AI and prompt writing
➜ Soft skills_Active listening
Creativity & representation
➜ Character drawing
➜ Drawing and perspective
➜ Analytical drawing
➜ Object drawing
➜ Life drawing
➜ Outdoor sketching
➜ Ideation and creativity
➜ Creativity workshop
Production & technique
➜ Colour theory
➜ InDesign_Introduction
➜ Photoshop_Introduction
➜ Illustrator_Introduction
➜ Storytelling workshop
Project & image
➜ Introduction to drawn narrative imagery Graphic design_Introduction
➜ Illustration and comics_Introduction
➜ Animation_Introduction
➜ Game art _Introduction
➜ Image workshop
Student life & building your profile
➜ Induction day
➜ Academic tutoring
➜ Student council
➜ Careers guidance day
➜ English conversation
➜ English training
➜ Masterclass (examples): Drawn narrative imagery today, The career path of an image professional
Professional development
➜ 4-week introductory work placement (optional)
➜ Employability
➜ Job dating
Culture & design
➜ Introduction à la sémiologie
➜ Culture design
➜ Culture scientifique
➜ Techniques rédactionnelles
➜ Idéation et IA
➜ Soft skills_Citoyenneté
Créativité & technique
➜ Idéation et design
➜ Illustration
➜ Croquis d'intention et rough
➜ Photoshop_Perfectionnement
➜ Illustrator_Perfectionnement
➜ Indesign_Perfectionnement
➜ Lumière et couleurs
➜ Atelier maquette et volume
Image & métier
➜ Concept et graphisme
➜ Typographie
➜ Webdesign UX/UI
➜ Motion design 2D
➜ Chaîne graphique
➜ Projets d'application design graphique
Projet & design
➜ Workshop photo
➜ Workshop spécialisation
➜ Workshop digital
Vie étudiante & valorisation du parcours
➜ Journée d'intégration
➜ Suivi pédagogique
➜ Conseil de vie d'école
➜ Journée de l'orientation
➜ Anglais conversation
➜ Anglais training
➜ Masterclass (exemples) : Design thinkin, Design fiction
Professionnalisation
➜ Stage d’approfondissement 6 semaines
➜ Suivi individualisé de l'expérience professionnelle
➜ Insertion professionnelle
➜ Jobdating
Analysis & context
➜ Graphic design culture
➜ Semiotics and graphic design
➜ Communication strategy
➜ Responsible design methodology
➜ Soft skills_Personal organisation
➜ Certification assessment - Final Bachelor graphic design project
Graphic design creation
➜ Graphic design studio
➜ Contemporary illustration
➜ Typography and publishing
➜ Digital creation and AI
➜ Responsible printing workshop
➜ Certification assessment - Final Bachelor graphic design project
Producing graphic work
➜ The print production chain
➜ Web design UX/UI
➜ Motion design 3D
➜ Photoshop_Expert
➜ Illustrator_Expert
➜ InDesign_Expert
➜ Certification assessments - Final Bachelor graphic design project
Project management & promotion
➜ Project management and CSR
➜ Project economics
➜ Design law
➜ Portfolio and digital communication
➜ Certification assessment - Final Bachelor graphic design project
Student life & building your profile
➜ Induction day
➜ Academic tutoring
➜ Student council
➜ Careers guidance day
➜ English conversation
➜ English training
➜ Masterclass (examples): Inclusive design, Emotional design
Professional development
➜ In-company placement period: 12-week work placement
➜ One-to-one support during work experience
➜ Employability
➜ Job dating
Teaching strengths
Méthodes mobilisées
The teaching methods used on the programme combine theory and practice, allowing students to flourish under the guidance of professionals from the applied arts and image industries.
Skills development geared directly to the demands of the profession
Studio classes
Visits
Work placements
Workshops
Optional seminars abroad
Masterclass
100%
pass rate among Bachelor Design Graphique candidates in the 2025 cohort.
92%
of students reported to be in employment six months after gaining the professional certification, for the 2024 cohort.
After the bachelor's
On completing the qualification, the Bachelor allows you to move straight into working life or to continue into the first year of the Mastère Directeur de Création en Design Graphique at ESDAC or at an art school.Les métiers liés à la certification
Once you have graduated, you will be able to work in one of these sectors and take on these roles linked to the certification.
The graphic and digital communication designer works across every sector and in organisations of all sizes:
➜ Large communication agencies and studios specialising in graphic and/or digital design
➜ Communication or marketing departments in companies, institutions and local authorities
➜ Small independent agencies and creative studios throughout the country
➜ As a freelance or self-employed professional
Communication, so pervasive in today’s world, and all its graphic and digital forms are essential in every sector and for organisations of every size and type. The graphic and digital communication designer may work in institutional, advertising, commercial, event, educational, informational, editorial, cultural, scientific, social and societal communication, in step with contemporary issues.
➜ Large communication agencies and studios specialising in graphic and/or digital design
➜ Communication or marketing departments in companies, institutions and local authorities
➜ Small independent agencies and creative studios throughout the country
➜ As a freelance or self-employed professional
Communication, so pervasive in today’s world, and all its graphic and digital forms are essential in every sector and for organisations of every size and type. The graphic and digital communication designer may work in institutional, advertising, commercial, event, educational, informational, editorial, cultural, scientific, social and societal communication, in step with contemporary issues.
➜ Graphic artist - Computer graphics designer
➜ Graphic designer
➜ Graphic and digital communication designer
➜ Communications officer
➜ Visual communications officer
➜ Graphic communications officer
➜ Visual communication project manager
➜ Digital designer
➜ Community manager
➜ Web designer
➜ Motion designer
➜ UI/UX designer
➜ Graphic production manager
➜ Graphic designer
➜ Graphic and digital communication designer
➜ Communications officer
➜ Visual communications officer
➜ Graphic communications officer
➜ Visual communication project manager
➜ Digital designer
➜ Community manager
➜ Web designer
➜ Motion designer
➜ UI/UX designer
➜ Graphic production manager
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your career plans.